Italian architect Matteo Thun designed the SIDE Hotel in Hamburg, Germany. Much more than a hotel: a place with brand identity. Bold architecture meets stunning interior design and original lighting in a multidisciplinary, multi-sensorial design hotel. Zen meets Pop in its 180 rooms, 10 suites, conference centre, and lounge, bar, restaurant, beauty and fitness centre, the Side collection. Hamburg’s Side Hotel is also one of the world’ first design hotels: bold architecture combines with stunning interior design and constantly changing lighting in a multidisciplinary venture that dialogues with the human senses. Rough, smooth and textured surfaces speak to the sense of touch; light shades contrast with dark tones and pastels with splashes of vivid colour to enliven the sight, while several areas are pervaded by soft music and ambient perfumery. Matteo Thun describes this synthesis between high tech and environmentalism as “Zen meets Pop”. via
