The FULLCIRCLE Concept store on Floral Street in Covent Garden is an internal / external city space playful, theatrical, sophisticated, humorous, strong and heavy. It is a concrete box with an internal skin that sparkles and is punctuated by a grid of openings into which shiny-mirrored furniture is plugged.
The design brief was to create an interesting space that is a highly functional retail environment but without the generic trappings usually associated with ‘fashion retail’. It is place that can be everything or nothing, packed full or completely empty, a space that can be transformed from one day to the next but whose identity is always that of FULLCIRCLE. Designed by Ab Rogers Design.
