FlatFlat Store virtual interior design organic-inorganic principle by SAKO Architects

FlatFlat is the store a games portal for mobile phones developed by NHN Japan Corporation. The store designed by SAKO Architects is located at the center of Harajuku, a part of Tokyo, known internationally for its youth style and fashion. The store occupies a narrow space of 3.5 meters wide by 45 meters long with complicated plan and structure as the result of repeated reconstruction.

The concept of the store is ‘the future park’, combine virtual element with real space opens to anyone, the space used ‘organic principle’ and ‘inorganic principle’. The ‘Organic principle’ consists of curved lines has a space characteristic of a cave which is the various space that people can discover own place to stay depending on each purpose and feeling while the different scenes unfolds continually. On the other hand, ‘Inorganic principle’ consists of white wall surface fixtures, neon tubes of ceiling illumination and mortar floor creates virtual character, represents the modern society consists of real and virtual environments.